TOP OF THE ROCK
As part of the team responsible for the re-branding and re-opening of this iconic New York City venue, Platform Media helped create the identity of the venue, as well as plan and create the creative for its multi-channel communications.
Because of the venue's broad appeal, various campaigns were created to address the various target audiences, including local tastemakers, tri-state and domestic tourists, as well as multilingual international visitors. Partnering with a local creative agency, Platform Media helped produce photo shoots to distinctly address each of these audiences. Local tastemakers were targeted with edgier fashion-oriented visuals, while domestic and international communications were more view-based and informational.
These multi-channel communication strategies required the creation and management of a comprehensive Media Plan, which included print, digital, and broadcast.