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Plugg Jeans

The agency created a suite of print, digital, and outdoor ads for this mass mid-tier lifestyle denim brand. High profile billboards appeared in Times Square, and rolled out nationally. The controversial campaign banned by some outlets, went viral and the creative appeared on sites and blogs globally creating awareness and increased sales for the brand. The ads were featured as a case study in marketing textbooks.

 Print Ad Campaign   

Print Ad Campaign

 

 Print Ad Campaign   

Print Ad Campaign

 

 Billboard Scaffolding   

Billboard Scaffolding

 

 Times Square Billboard and Phone Booth Ads  

Times Square Billboard and Phone Booth Ads
 

 Plugg Jeans posters  

Plugg Jeans posters
 

plugg_models.jpg

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