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LONDON FOG

As head of marketing for the outerwear company with a rich heritage and legacy, we re-positioned the brand to appeal to a younger, more fashion-forward consumer. Brand development included licensing, packaging, in-store shops, fixture design, free-standing stores and a high-profile celebrity ad and PR campaign.

 Print Ad Campaign   

Print Ad Campaign

 

 Print Ad Campaign   

Print Ad Campaign

 

 "Weather or Not" Two-page Spread   

"Weather or Not" Two-page Spread

 

 Fashion Week at Bryant Park

Fashion Week at Bryant Park

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