PlatformMedia is a WBE-Certified, full-service creative branding agency. Since 2001, we have developed and executed multi-channel platforms for leading companies and brands in a variety of industries including fashion, finance, tourism, luxury real estate, non-profit and retail.
Services include creative development, advertising, media planning and special events to generate brand awareness and increase product demand.
Our expertise in fashion and retail has given us a considerable advantage in consumer-based image marketing, which we have successfully brought to more traditional sectors.
Retail & Environmental Design
Define Business Goals and Objectives
Data Collection and Analysis
Develop Competitive Strategy
Qualitative and quantitative Research
Establish Short and Long Term Marketing Goals
Brand Development and Strategy Formulation
Develop Positioning and Concepts
Execution AND Implementation
Principal & Founder
Margot Lewis has built her career while building brands. A seasoned marketing insider with an eye towards trends and an ear firmly planted to the ground, she has been seated on both sides of the creative table: as the President of PlatformMedia and, formerly, as a client of some of the largest agencies in the country. Before starting the agency, Margot managed the marketing and branding strategy for companies in the most image conscious business in the world: fashion.
She began at VF Corp. where she oversaw the corporate image and interfaced with 10-division global marketing groups. Career highlights include: Director of Special Events for Macy’s Herald Square. Senior VP, Director of Marketing for Dime Savings Bank of NY, VP of Marketing for London Fog, VP of Marketing and Public Relations for Esprit. Prior to starting the agency Margot served as Senior Vice President of Marketing and Advertising for David Yurman managing the creative development of the iconic luxury brand.
Michael Cooper was one of Canada's top fashion illustrators at 17, creating national print ads for Holt Renfrew and Creeds, the country's two largest stores. At 19, he was accepted at FIT on an international scholarship, and moved to New York City. A 15-year creative design career followed, first as an illustrator – his work appeared in Vogue, Harper's Bazaar, The New York Times, and The New Yorker, in campaigns for Bergdorf Goodman and Bloomingdales, then as footwear and accessories designer for Nine West and Ralph Lauren.
Hired as the Creative Director for New York based c.i.t.e. design, he began designing retail environments, creating showrooms and stores for Reebok, Hugo Boss, Polo Ralph Lauren, Swiss Army, Esprit and Tommy Hilfiger.
Volker’s career has been built on a passion for developing great creative work. Most recently, he served as Creative Director at Momentum Worldwide (McCann Worldgroup) in New York, leading a large team and spearheading creative execution for such multi-million-dollar global accounts as Patrón Spirits, Coca-Cola and Stolichnaya. Managing the creative process from inception to delivery, Volker led a group featuring creative directors, art directors, copywriters, content strategists, UI and UX designers, photographers, directors and producers.
Volker led and nurtured large creative teams at Alcone Marketing. There, his clients included a range of top-tier brands, including, Chivas Regal, Norelco, Lipton Iced Tea, Dentyne, Bayer and American Vintage Beverage Company. He spearheaded award-winning initiatives in ATL, BTL, OOH, Digital & Mobile (app development), events and environments as well as experiential.
Volker began his career in a promotional marketing agency, with projects that included sports and film partnerships for Heineken, and a wide range of promotions for Nestle Waters, Nabisco, Mastercard and many others.