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TOP OF THE ROCK

Top of the Rock, the historic observation deck atop 30 Rock, was set to star in its second act.  This re-opening and re-branding required a Media Plan and Buy that scaled from local, to regional, to international.  Deliverables included seasonal on-site photo shoots and campus-wide signage, print and outdoor advertising, and the design of a multilingual website.

 Print Ad Campaign   

Print Ad Campaign

 

 Top of the Rock included extensive outdoor advertising, including Taxi Tops, Bus Shelters, and Phone Kiosks.   

Top of the Rock included extensive outdoor advertising, including Taxi Tops, Bus Shelters, and Phone Kiosks.

 

 Campus wide signage around Rockefeller Center and Outdoor signage were rotated seasonally.   

Campus wide signage around Rockefeller Center and Outdoor signage were rotated seasonally.